We use so-called “cookies” on our websites. Cookies are small text files that are placed on the hard drive of your computer by your browser. The cookies we use do not store any personal data, so that personal identification is impossible.
a. Cookies improve the functionality of our websites
b. Cookies for use-based online advertising
We reserve the right to use information that we have obtained from cookies and an anonymized analysis of your pattern of website use in order to display specific advertising for certain of our products on our websites. We believe that you, as a user, profit from this, because we run advertising or content that we believe matches your interests – based on your surfing behavior – and you see less randomly displayed advertising and less content that is of little interest to you.
As a company, we have voluntarily submitted ourselves to self-regulation by the German Data Protection Council for Online Advertising (DDOW). You can find the self-regulation code to which we subscribe and additional information at the link: www.meine-cookies.org/ddow.html
c. How to prevent “cookies” from being stored on your hard drive or delete them
You can set your Internet browser to prevent the storage of cookies on your hard drive, and you will be asked each time whether you agree to the placement of a cookie. You can delete cookies that have been placed on your hard drive at any time. The specifics of how this is done can be found in the operating instructions for your browser. You will find an explanation in word and picture for the Firefox, Microsoft Internet Explorer, and Google Chrome Internet browsers at this link: http://www.meine-cookies.org/cookies_verwalten/index.html
d. Google Analytics
This website uses Google Analytics, a web analysis service by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google“). Google Analytics uses a specific form of “cookies”, text files, which are saved on your computer and which allow an analysis of the use of the website by you. The information produced by the cookie about the use of this website by you is generally transferred to a server of Google in the USA and saved there. Please note that on this website, Google Analytics has been extended by the code “gat._anonymizeIp();” to ensure an anonymized registration of IP addresses (so-called IP-masking). By this IP anonymization on this website, your IP address is shortened by Google within the territory of the EU respectively the member states of the European Economic Community. Only in exceptional cases, the whole IP address is transferred to a server of Google in the USA and shortened there.
Google will use these information on our account to evaluate your use of this website, to compile reports about the site activities and to provide other services to the website owner which are associated with website and internet use. The IP address submitted by your browser through Google Analytics will not be brought together with other data of Google.
e. Google AdWords
This website uses Google AdWords, an analysis service by Google, and within Google AdWords it uses the Conversion Tracking feature. , Google AdWords places a cookie (the so-called “conversion cookie”) on the hard disk of your computer for the Conversion Tracking whenever you click on an advertisement placed by Google. These cookies will be deleted after 30 days and do not aim at personal identification. When you visit certain pages on our website, Google and we are able to detect that you have clicked on the advertisement displayed and that you have been directed to this page.
The information gathered through Conversion Cookies is used to generate statistics for AdWorks customers who utilize Conversion Tracking. These statistics enable us to learn about the total amount of users who click on the ads placed by Google and access a website with a Conversion-Tracking-tag.
Besides the Conversion Tracking, we also use the following features:
- Target groups with shared interests
- User-defined target groups with shared interests
- Target groups willing to purchase
- Similar target groups
- Demographical and geographical orientation
With the remarketing feature of Google we reach users who have already visited our website. Thus, we can present our advertisement to target groups who are already interested in our products or services. Furthermore, AdWorks identifies the users´ shared interests and characteristics on the basis of the user behavior on the websites within the advertisement network of Google (“display network”) during the last 30 days as well as with the help of the contextual search engine. On the basis of this information AdWorks then finds new potential customers for marketing purposes whose interests and characteristics resemble those of our website´s users. The target-group-specific remarketing is achieved by combining the use of different kinds of cookies, such as Google Analytics cookies and Google DoubleClick cookies.
f. Google DoubleClick
On our websites, we use the feature DoubleClick by Google in order to analyze the use of the website and to enable us, Google as well as other advertisers that work with DoubleClick to present user-relevant advertisement to you. For this, a cookie is installed on the hard disk of your computer. With the help of this cookie a pseudonym identification number is assigned to your browser and information about the advertisement displayed in your browser is collected. The information gathered by the cookie about your use of the websites is generally transmitted to and saved on a Google server in the USA. On the basis of the information gathered, interest relevant categories are assigned to your browser. These categories are used to display interest-related advertisement.